一篇长文和三段播客

最近又把 kindle 掏了出来,在路上开始看书。不管 Kindle 和其他阅读设备的争论如何,我依然觉得用 kindle 阅读更能让人专注。有时候也听听 podcast。不知道怎么的,当获取音乐的方式越来越多,却似乎越来越难找到真正喜欢的音乐了。也许这就是为什么我一直坚持过多的选择未必是一件好事。

这周是 9.9 发布会的前一周,路上恰巧有看了听了一些关于苹果的好玩的东西。

这是一篇长文。它采访了很多 Apple 早期的员工,以年份为章节,每个人只提供几句话的回忆,把苹果的故事用零星的碎片拼出来。整片文章很长,但这种文章结构让读者阅读起来却像是看微博一样,读着非常有趣,而且一点也不累。

这家伙是苹果的另一个早期员工,开始就一直做开发,后来升到了管理层,貌似可以向 Scott Forstall 汇报工作。他讲了在苹果从最开始的 System 7 到 Carbon,再到 OS X, 最后到了 iOS 的开发故事。整个采访用了超过6个小时的时间讲完,分三个部分。因为 Ganatra 本身的职位已经算是中层,所以这份采访提供的信息还是比较有料的。


可以从他们的身上可以感受到,每个在苹果的人都真真正正的在乎设计。比方说是当时开发 iPad 的时候,乔布斯让他们把 iPad 想成一个拉长的 iPod Touch,把每个 App 拉长(就像现在安德猴上的很多 App 一样)。但是 Scott Forstall 觉得这样不行,就带领了团队做了很多原型,才把乔布斯说服了。

当然,苹果也不是天堂。当一个最顶级的工业设计师在苹果全部工作的任务仅仅是不断的设计 Sim 卡插槽的时候,问题就出现了。所以,我们能获得这些资料,也是因为采访的人都已离开了苹果,或是像 Loren Brichter 一样做了第一批 iOS 独立开发者,或是像 Tony Fadell 创业了创立了 Nest。他们把苹果的气质继续延续了下去。

而这种气质是什么呢?我想,可能真就像 Gandi Amit 在 Design Crazy 最后一段里说的一样吧:

Around 1990, I was in Israel, working at a company called Scitex, but I was spending a lot of time at the Frog Design office in San Francisco. The guy next to me was working on NeXT for Steve Jobs. I saw three identical mice on his desk, and I couldn’t tell the difference between them, so I asked. He said, “Can’t you see?” And he pointed to the bottom plate of the mouse. One was 1 millimeter thick, one was 1.5 millimeters, the other 2 millimeters. And then I saw the difference—and it transformed my worldview about details in design. That’s the reason I moved to California.

That is Apple’s contribution: this dogmatic, beautiful striving for perfection, that chasing for the last millimeter. It drove the world of design to a completely new level.

Apple will acquire Beats

Apple nears acquire Beats for 3.2 billion. And this acquisition is agreed by both company.

Though I don’t get why Apple will acquire another company with mature market and user group, but there is some my thoughts:

  • Beats could enhance the ID team and bring some new design languages and fresh blood to Apple

  • Beats’ streaming service could help iTunes Radio

  • Beats marketing people could help Apple to become a luxury brand.

  • Beats is making money

But one thing makes me confused is that Apple usually tend to acquisition small companies which is not targeting massive consumer market, so that Apple doesn’t need to keep those products. By contrary, when Apple acquire Beats, Beats will keep running as it is so influential. So maybe Apple only wants another branch to mitigate risks in the future.